Only about 6% of Americans have ever used a data deletion or data removal service, despite widespread concern about privacy. Most people are worried — but don’t know where to start.
Your Personal Data Is Everywhere
The average American’s personal information appears across dozens or even hundreds of data broker databases, often without their knowledge or consent. Names, addresses, relatives, and past locations are easy to find online.
Your Data Is Sold — Repeatedly
Data brokers buy, aggregate, and resell personal data as a core business model, earning money each time your information is accessed or shared. You are not the customer — you are the product.
Opting Out Is Designed to Be Difficult
Most data brokers require separate, manual opt-out requests, each with different forms, identity checks, and timelines. Protecting your privacy shouldn’t be this hard.
Deletion Often Isn’t Permanent
Deleted profiles frequently reappear within months, forcing people to repeat the process over and over again. Privacy protection shouldn’t require constant monitoring.
Identity Theft Is a Real Consequence
Millions of Americans experience identity theft or fraud each year, with exposed personal data being a major contributing factor. This isn’t theoretical — it’s financial.
Your Rights Depend on Where You Live
More than half of U.S. states still lack comprehensive consumer data privacy laws, meaning many Americans have no guaranteed right to delete their data. Your privacy rights shouldn’t depend on your ZIP code.
The Awareness Gap Is the Problem
Most Americans believe strong data privacy protections already exist, even in states where they don’t. That gap between belief and reality is why reform stalls.
